Discover how data helped UMEK make one of the biggest Techno comebacks! The legendary DJ and producer reveals his label’s rise to success with Viberate!
UMEK is a legendary DJ and producer, working for 30 years on the music scene! He has managed to pull off one of the biggest comebacks in the history of Techno by applying a data-driven approach.
Since 2018, UMEK has produced eight #1 tracks and 46 tracks that charted among Beatport’s Top 100. His label, 1605, launched 13 years ago, is also among the Top 10 labels on Beatport, signing rising talent such as Cosmic Boys, Space 92, and Teenage Mutants.
1605’s decision-making process is powered by Viberate, a research and music analytics platform co-founded by UMEK. Their Viberate analytics offer simple yet much-needed metrics for artists and labels: performance on social media and music streaming channels, insights into audiences and genre trends, detailed Beatport analytics, and even how artists are connected with one another.
Here is a link to Viberate analytics: https://www.viberate.com/product/analytics
UMEK concludes: “I believe that having the right information is one of the most important factors for making it in the industry. And I’d love to help make that accessible to as many other artists as possible. We went as far as organizing free webinars to teach everyone how they can use the data themselves.”
Watch the video that shows how UMEK’s performance started rising once a data-driven approach was introduced: https://www.youtube.com/watch?v=LbsjypvX-p8&feature=youtu.be